Vision Zero Initiative
The Vision Zero

The Vision Zero No loss of life is acceptable

The Vision Zero is the Swedish approach to road safety thinking. It can be summarised in one sentence: No loss of life is acceptable. The Vision Zero approach has proven highly successful. It is based on the simple fact that we are human and make mistakes. The road system needs to keep us moving. But it must also be designed to protect us at every turn.

Freedom to move

Mobility is crucial for all parts of society. But more traffic means more fatalities and injuries on the roads. Read more

The human factor

Humans are not made to travel at high-speed. We make mistakes. Thus, an effective road safety system must always take human fallibility into account. Read more

The Vision Zero Initiative

Transport systems traditionally place responsibility for safety on road users. The Vision Zero Initiative puts this responsibility on system design. Read more

Does the Vision Zero work?

The Vision Zero approach to road safety is highly effective. Traffic-related fatalities are falling even though traffic is increasing.
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